Revenue Recognition basics for UK startups (common traps in subscriptions and contracts)
If you sell subscriptions, SaaS, or service contracts, you can hit a strange moment in your board pack. Cash is...
scale from Seed to Series A with a Fractional CFO who combines Big-4 rigour with Investment Banking Strategy.
The “Exit Gap”: You want to sell in 3 years, but your books look like a small business, not a scalable technology asset.
Consult EFC bridges the gap between basic bookkeeping and a £150k/year Full-Time CFO.
We track MRR, ARR, Churn, CAC, and LTV so you can make data-driven decisions.
We build the financial models and data rooms that stand up to Institutional Due Diligence.
Extend your runway. We optimize your burn rate without killing growth.
Scale your runway without giving away your equity.
We don't just count the beans; we help you grow the pile. We understand valuation multiples and how to maximize them.
Your financials will be audit-ready, instilling confidence in investors and acquirers.
We know R&D Tax Credits, EIS/SEIS compliance, and the global funding landscape inside out.
As ICAEW Chartered Accountants, our services are bound by the highest global standards of professionalism, ethics, and proven expertise. You’re not just hiring a ‘consultant’; you’re embedding a fully-qualified financial expert.”
Usually, when you hit £1M ARR or are preparing for a Series A raise. At this stage, your financial complexity outgrows your bookkeeper. You don’t need a full-time CFO (costing £150k+), but you do need high-level strategic guidance to manage burn rate, board reporting, and unit economics.
No, we lead them. Your current accountant handles compliance (tax, payroll, VAT). We layer on top as your strategic partner, turning that historical data into future-focused insights. We ensure their data entry is structured correctly for SaaS metrics (e.g., separating COGS from OpEx).
You certainly can, but it’s expensive. A high-calibre SaaS CFO commands £120k–£180k + equity. A Fractional CFO gives you the same level of expertise for a set number of days per month, costing a fraction of the price. It’s the most efficient way to scale until you reach £5M–£10M ARR.
Yes. This is our core strength. We don’t just “tidy the books”; we build the financial models, data rooms, and pitch deck narratives that investors expect. We have sat on the other side of the table and know exactly what kills a deal during due diligence.
We are technology-agnostic but primarily work with the modern stack: Xero, QuickBooks Online, and NetSuite. We also implement and manage financial planning tools (like Fathom, Futrli, or Mosaic) to give you real-time visibility.
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