Liquidation Preferences Explained with Models: 1x, Participating, and Caps
Liquidation preferences decide who gets paid first when a company sells or winds down. They set the order, the amounts,...
Get expert financial strategy and leadership from an ICAEW Chartered Accountant – without the full-time CFO salary.
Does any of this sound familiar?
“Gut-Feel” Decisions: Are you making critical business decisions based on a “feeling” rather than rock-solid data?
Cash Flow Anxiety: Do you constantly worry if you’ll have enough cash for payroll, new hires, or marketing next month?
Profit Leaks: Are you profitable on paper but can’t find the cash? You know you’re leaking money but can’t see where.
Strategic Void: Your bookkeeper handles the past, but who is charting the financial future?
Growth Plateau: You’re stuck at a revenue ceiling, and you know financial strategy is the key to breaking through.
Our Fractional CFO service embeds high-level financial expertise directly into your leadership team. We move beyond just reporting the numbers – we interpret them to drive strategy, profitability and scalable growth.
We build dynamic cash flow forecasts, financial models, and 'what-if' scenarios so you can make decisions with confidence.
We find the hidden profit-drivers (and drains) in your business, manage your working capital, and unlock trapped cash.
We replace 50-page reports with a single-page dashboard of the 5-10 metrics that actually matter to your growth.
We prepare you for (and join you in) board meetings, investor pitches, and bank negotiations, speaking their language.
We'll connect for a free, 30-minute call to diagnose your financial pain points and map your 12-month business goals.
We deliver a clear, one-page proposal outlining the exact strategies we'll use to hit your goals. No fluff, no jargon.
We integrate with your team, set up your new financial rhythm (e.g., weekly check-ins, monthly strategy sessions), and start executing.
As ICAEW Chartered Accountants, our services are bound by the highest global standards of professionalism, ethics, and proven expertise. You’re not just hiring a ‘consultant’; you’re embedding a fully-qualified financial expert.”
You are a Founder, CEO, or MD of a growing business (e.g., £1M - £20M in revenue).
You are a Service-Based Business (Agency, Consultancy, SaaS, Tech) ready to scale.
You are Preparing for Growth (e.g., seeking funding, planning an acquisition, or expanding).
You Lack a Strategic Finance Lead and feel you've outgrown your current accountant or bookkeeper.
Your accountant looks backward – they ensure your taxes and compliance are correct. A Fractional CFO looks forward – we use your financial data to build strategy, drive growth, and plan for the future.
Our packages are custom-built to your needs. Contact us for a FREE chat. We can assure you its a fraction of the cost of a full time CFO.
Perfect. We don’t replace them; we empower them. We mentor your existing team, freeing them from high-level strategy so they can focus on daily operations, while we provide the strategic oversight to guide the ship.
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