Consistent definitions make SaaS reporting useful. We reconcile source data and explain where estimates, exclusions or accounting policies affect the result.
MRR and ARR reconciled to billing and customer records, with revenue recognition considered separately.
CAC and payback calculated using documented acquisition costs, customer definitions and periods.
Customer and revenue retention analysed by cohort, with expansion, contraction and churn shown clearly.
Growth and profitability assessed together, with the profit measure and reporting period stated.
The reporting pack can also cover gross margin, usage costs, expansion revenue, cash burn and runway. We select measures that support your decisions rather than adding every possible metric.
A revenue forecast can look healthy while collections, annual billing cycles or supplier payments create a cash shortfall. We reconcile timing before recommending action.
Investor questions often require a consistent ARR bridge, retention cohorts and an explanation of acquisition spending. We build the supporting schedules before the reporting deadline.
A clear model and evidence pack help management answer investor questions. We can support meetings within the agreed scope; investors make their own funding and valuation decisions.
Gross margin depends on delivery costs and accounting policies. We assess hosting, support, implementation and AI usage costs, then compare evidence on a consistent basis.
Subscription contracts, invoices, recognised revenue and deferred income need to reconcile. We identify policy and data gaps with your accounting team.
The right arrangement depends on the responsibilities and availability you need. We agree the scope and fee without assuming a standard salary saving.
An integrated financial model with subscription drivers, expansion and churn assumptions, hiring, working capital and funding scenarios.
A rolling cash forecast, planned payment schedule and downside analysis that show when management needs to act.
A board pack with metric definitions, reconciliations, forecast movements and a short explanation of decisions required.
Financial preparation for a funding round, including model review, data-room schedules and a log of investor questions.
Reviewing subscription reporting, consistent cost allocation and reconciliations between customer data and the accounts.
Preparing recurring revenue evidence, a coherent forecast and financial schedules for an acquirer. Deal terms and the buyer’s assessment determine the outcome.
Establish the accounts, MRR bridge, cash forecast and monthly reporting timetable before adding unnecessary reporting complexity.
Test unit economics, improve forecast assumptions and prepare financial evidence for investor review.
Support transaction preparation or a transition to a full-time CFO, with responsibilities and handover agreed.
Your proposal identifies the deliverables, owners, reporting dates and meeting commitments. A typical initial scope may include:
Suppose an annual subscription contract is signed this month but payment is expected next quarter. We keep the contract, recognised revenue and expected receipt separate, then test the cash effect of hiring before payment arrives. This is an example of the analysis, not a forecast for your business.
Explore financial modelling services or cash flow forecasting support.
A fractional CFO provides senior financial leadership for an agreed part of the month. The scope can include recurring revenue reporting, cash runway, forecasting, board packs, fundraising preparation and support for commercial decisions. Responsibilities and availability are agreed before work starts.
Bookkeeping records and reconciles transactions. The CFO engagement adds the planning, reporting and financial leadership agreed with management. Your accountant or bookkeeper may also provide advice, so we define responsibilities together to avoid gaps or duplicated work.
Yes. We can review reporting, establish consistent metric definitions and support your finance manager or accountant while they continue day-to-day finance work. Data access, approvals and reporting ownership are agreed at the outset.
The agreed scope can include an integrated model, runway scenarios, recurring revenue reconciliations, a financial data room and investor questions. Investment decisions remain with investors. Preparation does not guarantee funding or a particular valuation.
A useful pack may include MRR and ARR bridges, customer and revenue retention, gross margin, CAC payback, cash burn and runway. We document the definitions, periods and source data. The selection should reflect your business model and the decisions the board needs to make.
Fees depend on the reporting condition, business complexity, deliverables, meeting commitments and time required. We scope the engagement before agreeing a fee. A fractional arrangement should be compared with the responsibilities and availability you actually need.
We confirm availability and a realistic start date after discussing scope. Initial information normally includes recent accounts, bank balances, forecasts, the customer or billing schedule, the reporting timetable and upcoming funding or board decisions.
Yes, if included in the engagement. We can agree a monthly forecast update, variance commentary and meeting attendance. The scope records frequency, responsibilities and any additional work rather than assuming unlimited support.
A practical guide to the financial preparation needed before a SaaS funding round.
A staged approach to improving SaaS reporting, controls and forecasting.
Understand ARR multiples, the evidence behind comparisons and the bridge from enterprise value to equity value.
